KTD Creative developed a comprehensive branding campaign for Jobs With Justice’s Always Essential initiative, which included designing a prominent logo, a detailed style guide, and an impactful WordPress website. Jobs With Justice leads the fight for workers’ rights and champions an economy that benefits everyone. As the only nonprofit of its kind, the organization drives strategic campaigns and shapes public discourse to empower working people on every level. By working nationally and locally, in communities and online, Jobs With Justice achieves real change for workers through innovative communication strategies, robust research, policy advocacy, and grassroots mobilization.
The Always Essential campaign brings together workers, activists, and organizations to transform conditions for essential workers, particularly those in low-wage industries who are disproportionately Black and other workers of color. The campaign’s visual identity features a vivid color palette of orange, navy, and white, along with typography that commands attention. Custom illustrations highlight workers, their environments, and the buildings that frame their daily lives, emphasizing the vital role of essential labor. This project was a truly enjoyable process, and and the outstanding results reflect the creativity and dedication behind the work.
The client is located in Washington, DC.